programmatic tool for all video campaigns in our network.


Senior product designer




Redesign Vi to align Outbrain's DS

🤔 Problem

lack of visual consistency with Outbrain's design system, and requires improvements in overall functionality to enhance its effectiveness.

💡 Hypothesis

Aligning Vi's design with Outbrain's established design system and implementing functional enhancements will improve the tool's user experience, visual coherence, and overall utility.

🧩  Solutions

Implement a redesign of Vi's interface to align with Outbrain's design system, ensuring visual consistency across Outbrain's suite of tools. Simultaneously, enhance Vi's functionality by incorporating features and information hierarchy.

🏁 Results

Following the redesign and functional enhancements, Vi achieved an increase in user satisfaction, improvement in visual coherence and fostering a positive user experience.

More work to explore

More work to explore

More work to explore

More work to explore