programmatic tool for all campaigns in our network
Senior product designer
Improve the new deal funnel, and report insights
Outbrain's Dealer, a programmatic tool, lacks an efficient new deal funnel and also need another breakdown for the report to showcase by IAB category
Integrating an improved new deal funnel and adding an additional layer for the reporting system in Dealer will significantly enhance user experience and efficiency
Simplifying the process of creating new programmatic deals, add more controls to their configurations, and optimize them for better revenue performance.
Dealer witnessed an increase in the efficiency of creating new programmatic deals. the category report allowed a better analysis to optimize deal campaigns and transparency towards our users