Dealer

Backgournd

programmatic tool for all campaigns in our network

Role

Senior product designer

Client

Outbrain

Challenge

Improve the new deal funnel, and report insights

🤔 Problem

Outbrain's Dealer, a programmatic tool, lacks an efficient new deal funnel and also need another breakdown for the report to showcase by IAB category

💡 Hypothesis

Integrating an improved new deal funnel and adding an additional layer for the reporting system in Dealer will significantly enhance user experience and efficiency

🧩 Solutions

Simplifying the process of creating new programmatic deals, add more controls to their configurations, and optimize them for better revenue performance.

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🏁 Results

Dealer witnessed an increase in the efficiency of creating new programmatic deals. the category report allowed a better analysis to optimize deal campaigns and transparency towards our users