With the rise of social media, Gen-Z audiences are less prone to consume content via the older media channels and publication, and instead prefer to consume their content form social media influencers
Our publishers looking for new ways to attract younger audiences & diversify their revenue channels. Similarly influencer always need more exposure to get better brand deals and ad revenue
Creating an integration via our platform between publishers and influencers can benefit both sides, in similar pain points and concerns .
The research goal was to explore potential options for this integration and if indeed this integration is beneficial and impactful for both parties.
📊 Statistic & data analysis
As a start we gather information from multiple articles, from leading domain experts nd statistical data from sites such as “Statista” to get a sense of the market potential and highlight opportunities.
💬 Market Expert Interviews
We interviewed a domain expert in the field of influencer market. their expertise helped us to shed light of different pain points influencer and marketers are experiencing in their ongoing communications
🔑 Key takeaways
Statistics & data analysis
- Influencer market cap is huge 30B$
- High ROI ratio 5:1
- 66% Brands would increase their ads spent budget for influencers
- Influencers are subjected to continues audits from the brands.
- Influencers continuously need to create new content. and "cannot" reuse older content
- Hard to find the right influencer
- Fake Influencers, are common
- Hard to track activity
- Value proposition
create a new experience to our card catalog allowing publishers to integrate influencer content to their feed.
allow our publisher via our dashboard to auction content segments, and receive video content made by influencers that align or resembles to the content context.
a new platform allowing influencers to upload their new and already existing content to be served as an organic and paid ad inventory.
🚦 Traffic demographic increase
having an 5-10% increase in page views form age groups 18-24, 25-34
🤑 Revenue Lift %
monthly revenue lift by 1-3% cross all the publishers using Influencer card
⏫ RPM lift %
5-10% RPM lift for pages with Influencer cards
Due to business decision, and a change in the companies efforts this project was suspended :(
Revisit this option, explore more options to for this integration