Outbrain's recommendation platform allows it’s users to customize their feeds to fit their needs. Users can customize the look of the recommendation to match their brand and configure a range of settings to optimize the recommendations
For each paid and organic recommendation, there are multiple widgets and cards, that setup the feeds. Feeds are being constantly optimizes to meet users goals
To fully exploit Outbrain’s feed automation and optimization, we need publishers to opt-in as many cards and widgets as possible
Adding to the dashboard a view that can mirror users all the options they can add to their feed - cards and widgets, could help them adopt more options
Exploring potential ways to offer our users a way to add new experiences(widgets &cards).
Quantify the amount of eligible users, who aren't fully optimized and aren't using the full experiences inventory, to asses potential impact on revenue
📊 Statistic & data analysis
Analyzing our data about all eligible users. who can add new experiences, to which tier they belong to, potential blockers in adopting new experiences, prioritise experiences with higher CPC/RPM.
💬 User Interviews
Talking with account managers and useres to evaluate the potential value, blockers in adapting new experiences.
🔑 Key takeaways
Adding a new section to the dashboard, that contains both widget and card catalogue, to allow users to browse all the potential options.
Users can preview the new experiences. For each widget there is an animation or images illustrating the widget placement or experience. Card experiences can be previewed in user's live site, by entering a URL of the page with their feed and the experience is being injected to it
Using our notification center to make our users more aware on the new opportunities they have to optimize their feeds, or to review all the experiences they can use in their feeds
📈 Increase % in number of eligible experiences
5%+ new cards, and 2%+ widgets added cross the network from all users who aren’t fully optimized
📇 Number of new opted in widgets & cards
1-2 cards, and 1+ widget added to all eligible users inventory
🖱️ Num clicks on notification CTA
10% + of all users would click the notification's CTA
On average users added 1.5 cards, and 0.9 widget to all eligible inventory.Average 8% RPM lift per user with eligible inventory.13.5% clicked the notification CTA
Adding unique insight per widget and card performance. expanding the experiences catalogues inventory. Expand all catalogue experiences, to be fully DIY